Case Study #5 Starbucks Do you see any limits to Starbucks’ growth?
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Case Study #5 Starbucks Starbucks today is one of the world’s best-known brands. It owes it all to a visionary, Howard Schultz. Referring to Chapter 8 (pages 119-135) answer the following questions in your forum posting: Can Schultz’s business model be challenged? Do you see any limits to Starbucks’ growth? “Starbucks’ unspoken strategy for repeat business is coffee so strong in caffeine that customers become addicted to it like tobacco. Is this a good citizen?” Comment. BOOK: Hartley, R.F. (2011) Management Mistakes and Successes (10th ed.). John Wiley & Sons.