Develop a critical understanding of the role and processes of strategic marketing planning in the creation of value and/or competitive advantage for an organisation

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L‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍O1. Develop a critical understanding of the role and processes of strategic marketing planning in the creation of value and/or competitive advantage for an organisation. LO2. Evaluate how marketing tactics should be adjusted depending on the context of the organisation, factors in the environment, segmentation, customer personas and consumer behav‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍iour. LO3. Critically appraise the role and processes of innovation and business model development to create new ventures, products and services in response to grow the opportunities. LO4. Synthesize evidence within the market environment in the context of contemporary issues, including digital transformation, marketing ethics and sustainabilit‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍y

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