Discuss and contrast S​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​tarbucks and The Container Store integrated marketing communications (IMC)

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S​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​tarbucks and The Container Store are examples of digitally integrated organizations (DIOs).
Discuss and contrast each company’s integrated marketing communications (IMC). That is, how has each company integrated digital media into their marketing​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​ strategy?
Discuss if there is anything else each company can do to further take advantage of digital marketing tools.
State if you think Starbucks and The Container Store do a good job integrating their media tools overall. Explain your responses​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​.

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