What are the strategic life cycle challenges for Paramount’s current products as well as for Clean Edge?
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1.Assess Paramount’s competitive position. What are the strategic life cycle challenges for Paramount’s current products as well as for Clean Edge? 2.What are the arguments for launching Clean Edge as (a) a niche product and (b) a mainstream brand? Which would you recommend? 3.Based on your positioning strategy, what brand name would you advise?
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