Selection of Countries for a Global Business and Strategies for Participation
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(1) Selection of Countries for a Global Business and Strategies for Participation
For many firm, changes in environmental factors such as income have changed what they consider as globally strategic markets. Being a serious global player means much more than simply having X percent of your revenues from outside the USA and being involved in Y number of countries. Global firms have a global level of market participation and significant global market share, a reasonable balance between the business’s geographic spread and the market’s spread, as well as presence in globally strategic country-markets.
(i) What are globally strategic markets? What are the most important criteria for determining what are, and what are not, globally strategic markets? Please describe these criteria in detail and provide some relevant examples.
(ii) How do firms benefit from doing business in globally strategic markets? Please provide examples of the types of benefits.
(iii) How should the changes associated with the phenomenon of globalization influence firm decisions regarding selection of countries for participation? What changes should firms actively monitor and how should firms interpret them?