Decision Making with Risk

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Decision Making with Risk
Let’s think about the risk Tim Cook faces on behalf of Apple whether Apple should again go after the automobile market. This is a “bet the company” decision. How can he mitigate the financial risk surrounding such a large decision. He could avoid the risk around this decision by going after a market where they can incrementally bring their expertise to bear over time. He could transfer some of the risk by entering into a joint venture with other firms who are working on electric vehicles and batteries. He could assume all of it by moving full speed ahead all alone. He could reduce it by focusing on areas of the car market which they excel at. He could hedge his risk by creating markets for products which could be used in many other companies. Can you identify risks at your company and ways you might mitigate them if you were the CEO?

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