Can the iPhone and iPod continue its rate of diffusion throughout the adoption curve and reach the early majorities and late majorities users?
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Apple’s iPod® and iPhone® has been a successful new product introduction for the company. It has been suggested that the introduction of iPhone and iPod was targeted at the “innovators”—technology enthusiasts and “early adopters.” Question: Can the iPhone and iPod continue its rate of diffusion throughout the adoption curve and reach the early majorities and late majorities users? Or will it become stuck appealing to just those two first segments? In your answer, carefully review the sales, pricing, and products recently introduced by competitors of Apple.
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