Define the six ways to leverage a sport sponsorship
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Book Title is: Sports Promotion and Sales Management Second Edition. Chapter 9 and 10: 1. Discussion items: number 1, 2, 3 and 5 on page 206 and 207. 2. Discussion items: number 1, 2 and 3 on page 227. Page 206 and 207 (Chapter 9) 1. Define the six ways to leverage a sport sponsorship. Which method do you think is used most often? Which may not be used often enough? 2. What are some of the leveraging incentives or ways to sell a sponsorship without the sticker shock of total leveraging costs? 3. What elements are involved in sponsorship fulfillment reporting? 5. What are the most common reasons why a sponsor does not renew a sports sponsorship deal? come up with some ways to combat these problems in order to increase the renewal rates for your properties. Page 227 1. What do you see as the greatest challenge confronting the sports licensing specialist? 3. As the director of licensers relations, what would you do to embrace all 140 licenses if you were in charge of licensing for the NBA? 4. When do you think it is appropriate to offer a royalty-exempt agreement? How do you think licensees require to pay a royalty would react?