Explain the importance of eCommerce in your company’s digital marketing campaign.

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find the following information to help you
understand their foundational business. Most of this information can be found on their
company website, their annual report, or using the other research resources provided
with our library course guide
Part A. (Can be entered in a table layout)
Name
Year Founded
Industry Served
Geographic Areas Served
Headquarters (city/state/country)
Current CEO
Current head of Marketing (title may vary)
Number of Employees
Revenue
Stock performance over 5 years (this can be a separate line chart – cut/paste)
Part B. Identify your company’s exact mission/vision and core value statements
Part C. What are your company’s product lines/brands? What is their market share and
who are their customers? Identify 2 competitors of the company that you selected.
Provide 2-3 sentences for each addressing how they compete with your selected
company.
Part D. Review your company’s ecommerce presence What is their ecommerce focus From their website, what type of social
media links does your company include, if any? Explain the importance of eCommerce in
your company’s digital marketing campaign.

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