Literature Review. Social Marketing is the application of marketing principles and techniques to change behaviours for social good

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A‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ 7000-word Literature Review on a topic of your choice from the list provided, please see Topic the topic is : Social Marketing is the application of marketing principles and techniques to change behaviours for social good. Examples would include the Department of Health’s research-driven Change 4 Life campaign, designed to encourage people to voluntarily eat more healthily and do more exercise. Social marketing uses the same panoply of marketing techniques as commercial marketing but seeks to tackle behavioural problems which ‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍threaten the health of society, rather than achieving commercial profit. There is a wealth of theory and academic debate in the literature, which underpins the social marketing discipline; from the use of various behaviour change and communications theories to ethical considerations about its application and its definition and development as an academic discipline over the past thirty years. Students choosing this topic would steer clear of practitioner case studies and rather grapple with the rapidly growing theory-based literatu‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍re.

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