Review of the historical and current political and economic market in Latin America

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Congratulations! You completed my Hispanic Marketing class and have been offered the position of head of Latin American marketing at McDonald’s Corporation!
Your first week at work, your manager has approached you and asked for a market analysis and recommendations for driving business in Latin America. In particular she is looking for a minimum two page report for the executive team that addresses the following key topics:
1. A review of the historical and current political and economic market in Latin America (target 1-2 paragraphs)
2. A recommendation of three countries to focus marketing customer acquisition and growth efforts in Latin America (target 1-3 paragraphs and don’t forget justification!)

3. A product or service based marketing recommendation based on your knowledge of the markets and culture (1-2 paragraphs including why!)
She knows you completed my class and have the knowledge from the toolbox (the textbook), class discussions and articles. You will be evaluated based on your knowledge, relevancy of information, use of relevant external sources and most applicably your recommendations to drive new business in Latin America. Remember, you must include external sources and cite them properly in APA style. You will also be evaluated on overall formatting and an example paper was uploaded to the course content page.

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