The corporate use of digital platforms has revolutionised the way that organisations build positive relationships with their audiences

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Choose ONE of the following two topics to write your essay on:
“The corporate use of digital platforms has revolutionised the way that organisations build positive relationships with their audiences.”
OR
“The most effective digital Public Relations campaigns are those that push the boundaries to get the attention of their audiences.”
Do you agree with the statement? Take a position and then provide your arguments for or against.
Sum your argument up in 1000 words (+/- 10%).
Structure your essay as a formal academic essay with an introduction, body and conclusion.
Find examples and/or a case study as evidence to support your key points.
Consider including some or all of the following information from weeks 1-6:
which digital platforms the audiences communicate/engage with
connection to the organisation’s strategic focus, mission, values, CSR and policy statements
ethical issues and organisational responsibility
image and reputation management
application of social theories (or other theories)
PESO models.
Formatting
1.5 line spacing
Font size 12
Any regular font (eg. Calibri or Times New Roman)
Regular margins (avoid overly large margins)
No headings in essays
Use the Harvard referencing format, refer to: https://www.usq.edu.au/library/referencing/harvard-agps-referencing-guide
Pay careful attention to the marking criteria sheet as a cross-reference to the elements that will be assessed for this assignment.

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